COMMUNICATION CAMPAIGN /Humap for PAULIG GROUP/ 2015-2016
strategy planning; camera; sound; editing; content management;
Paulig Group celebrated 140 years since their establishment and in order to mark the celebration they started an internal communication campaign, based on a cooking competition. Participants had to upload on a web-platform their videos or photos. The campaigned was run by Human Consultancy Group from Finland.
Together with Mikka Makitalo, we were in charge of content production and management for this campaign. Five cooking videos were produced in four countries, covering all brands that are part of Paulig Group. In Finland I have filmed 2 cooking sessions with Janna Toumine, CEO of Paulig Group and Elisa Markula, Director of Coffee Division. I have traveled to Gothenburg for filming the Santa Maria division and in Bruxelles to meet and participate in the cooking session of Pocco Locco Group, while in Stockholm I have met the Risenta team. The videos had to show the “exploring great taste” value as well as the team spirit. The videos were uploaded on the web-platform together with 5 promos and different other materials.
The campaign ended on the 4th of March 20, 2016 when the celebration parties took place in 14 locations all around the world, when the CEO of the company announced the winners of the competition, as part of an anniversary discourse.