developing storytelling techniques for best user experience;
triggering interaction and participation for tartgeted marketing efforts;
creating and adapting content for multiple platforms;
Our company focuses on brand storytelling using both traditional and innovative platforms. Although our company is young, we already had partners like Paulig Group, Humap Consultancy, Slush (the biggest event for stratups from the north of Europe) Treamer Ap, Sleepwalkers Film Festival.
Working at beActive Media was one of the most awarding professional experience that I had. During the time spent in Portugal I was dealing both with story and script development as well as digital marketing activities as SEO and community managment.
My experience in television started working as a producer and tv director for the first online television from Romania, PratechTV. I have moved on producing tv shows on social and cultural issues for the next years for Trinitas TV, National TV and DigiTv.
During these years I produced in Romania short-films, music vidos, and documentaries, combining my passion for filmaking with the market demand regarding media products.
PHD, Aalto University, Film Department, VR montage, ongoing / 2016
MA, Crossmedia Production, Tallinn / 2015
BA, Film Directing, Media University, Bucharest / 2009
BA, PR and Communication, SNSPA, Bucharest / 2008
User experience design
English, Romanian, French, Spanish, Italian